New York Jobs Now, a consortium of businesses and pro-gaming advocates, is going up with its first television spots today in support of the constitutional amendment to allow full-scale casinos and gambling in New York State, which will come before voters on November 5.
Neal Kwatra, a senior strategist for New York Jobs Now commented, “It’s rare that Republicans and Democrats can agree on anything these days, but they are joining forces to support Proposal #1 to bring millions of dollars in new revenue, increased school aid and living wage jobs back to New York. It’s a win-win for all New Yorkers.”
The ad buy, which features different spots in New York City (http://bit.ly/HgCDNS) and Long Island (http://bit.ly/1a2lqh6), begins just one day after the New York State Laborers’ Organizing Fund allocated $250,000 to a committee to push for the passage of the ballot proposal, signaling that the New York Post’s report of a ‘secret’ poll showing waning support for the referendum may have moved some of the pro-gaming money off the sidelines in an effort to ensure the effort succeeds. The ad geared to New York City voters emphasizes Democratic nominee for mayor Bill de Blasio and Republican nominee Joe Lhota‘s mutual support for the referendum, while the Long Island ad makes the same point about Republican County Executive Ed Mangano and his Democratic challenger Tom Suozzi.